The Return of the Invisible Gorilla: Experts Aren't Immune to this Psychological Effect

In a classic study, researchers asked subjects to watch a video of two groups of people passing a basketball and count the number of passes by one of the teams or keep count of bounce passes vs. aerial passes. Engrossed in the task, half the subjects failed to notice a person in a gorilla suit walk through the video scene.

This phenomena is called inattentional blindness (IB) and a new study... discovers that even expert searchers... are vulnerable to IB. “...This study helps illustrate that what we become focused on becomes the center of our world, and it shapes what we can and cannot see..."

http://psychcentral.com/news/2013/07/22/the-return-of-the-invisible-gorilla-experts-arent-immune-to-this-psychological-effect/57478.html

Reposted by:

Charles R. Davenport, Psy.D.

Licensed Psychologist

Charles R. Davenport, Psy.D., LLC.

drcharlesdavenport.com