Viewing Facebook Profile Can Increase Self Esteem But Reduces Motivation to Perform Simple Tasks

A new study from a University of Wisconsin-Madison assistant professor of communication arts, Catalina Toma, shows spending time viewing own profiles on Facebook increases users' self-esteem. The study is the first to use a social psychology research tool, Implicit Association Test, to assess an individual's self esteem. The tests results showed a significant boost in self esteem by spending only five minutes on own Facebook profiles.

http://www.hngn.com/articles/4212/20130601/viewing-facebook-profile-increase-self-esteem-reduces-motivation-perform-simple.htm